Cocofrio

Social Media Management

OBJECTIVES

Based in Australia, Cocofrio the world’s first FODMAP certified ice cream producer.

 

We were tasked with managing their social media presence to boost their online profile.

EXECUTION

We took over Cocofrio’s Facebook and Instagram accounts, implementing a communication strategy developed through extensive research. 

This strategy included the targeting of mothers, foodies, and fitness-focused individuals. In order to effectively reach these markets, we collaborated with 40+ influencers over 3 months, as well as continuously creating content for Cocofrio’s own social media. 

Content included food blogs, product photography, and videos showing recipes that incorporate Cocofrio products. All posts were scheduled in order to maximise reach and maintain a constant presence on followers’ social feeds without oversaturating the brand.

RESULTS

Cocofrio’s social media was active and consistently posting engaging content, leading to an increased following. 

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