Founded in the UK, POPS are the world’s first Champagne ice popsicle brand. We were tasked with creating a PR campaign to raise their Australian brand awareness.
In one month, we reached out to 400+ influencers and 150+ online and offline publications to help spread the word about POPS.
We focused our efforts on younger influencers and publications that could help craft the desired youthful brand image of good times out in the sun. Our team ensured that we received impression and engagement stats from all influencers used, to help better inform POPS’s strategy going forward.
We also had POPS attend 12 events, including Paris to Province and Melbourne Street Eatz, furthering the brand’s reach and exposure both online and offline.
The month-long campaign saw Instagram impressions increase by 50%, meaning more Australian eyes were on the brand than ever. There was also a corresponding 5-6% increase in followers across both Facebook and Instagram.