Crazy Dragon

How-To Videos

OBJECTIVES

Crazy Dragon are an Australian owned company that produce healthy and versatile frozen dumplings.

 

Our task was to create social media content that could show consumers how their dumplings are to be prepared.

EXECUTION

We shot and edited three “How To” videos visually displaying how the products are best prepared.

 

The videos were shot in a kitchen, aligning with the brand’s local and friendly image. Each video ends with an appetising shot of the dumplings, enticing potential customers who are undecided on the product.

 

Each video was also edited to include text overlays describing each step, ensuring all viewers could follow along with audio on or off.

 

As with all communications, Crazy Dragon’s branding and image was kept in mind while creating the videos in order to guarantee brand congruency.

RESULTS

Crazy Dragon were able to share informative social-media-ready videos that showed consumers the best way to prepare their dumplings, ensuring a positive customer experience.

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